Speaker
Digital Government Institute
Lisa M. Sherwin Wulf has more than 30 years of marketing experience, including more than 20 years focused on B2G and public-sector marketing across federal, state and local government, K–12, and higher education (SLED). Her background includes in-house public-sector marketing leadership at SolarWinds, Deltek, and RightNow Technologies, followed by fractional marketing leadership and consulting through LSW Marketing.
Explore Lisa’s articles, podcasts, webinars, and presentations on federal and SLED marketing, go-to-market strategy, demand generation, event marketing, content strategy, fiscal-year-end marketing, and building effective programs with limited budgets.
Webinar: Government Marketing – Beyond the Playbook
November 17, 2026 12:00 -1:00 PM ET
Webinar: Government Marketing – Beyond the Playbook
September 1, 2026 12:00 -1:00 PM ET
July 27, 2026
Government contractors should treat content amplification as a sustained campaign tied to agency needs, buying stages, and growth priorities—not as a single post. In this article by Katie Helwig of Mild Red LLC Lisa recommends adapting verified proof across formats and channels to amplify it, aligning marketing with BD and capture, and using performance data to determine when content should be extended, refreshed, or retired.
2026 GovCon Summer Reading List
July 4, 2026
Lisa compiled recommendations shared by GovCon Ideators participants across B2G marketing, buyer psychology, leadership, AI, entrepreneurship, government contracting, and business operations. The list reflects the group’s emphasis on learning from peers, testing ideas, and revisiting marketing fundamentals that still apply to public-sector growth.
Beyond LinkedIn: Where Should GovCons Distribute Thought Leadership? Group Discussion Led by Lisa M. Sherwin Wulf
June 16, 2026
GovCon thought leadership should be distributed based on audience behavior, business goals, buying stage, available resources, and the strengths of each channel. In this GovCon Ideators session Lisa led, she outlines how government contractors can evaluate owned, rented, paid, partner, event, publication, podcast, video, newsletter, and community channels while avoiding content for content’s sake and using each asset in formats suited to the audience and desired outcome.
June 2, 2026 12:00 -1:00 PM ET – Available On Demand
In this June edition of Digital Government Institute’s quarterly Government Marketing: Beyond the Playbook webinar series, Lisa Sherwin Wulf, Mark Amtower, and Mike Smoyer examined what strong event teams do onsite to improve results. The session covered staff roles, purposeful attendee engagement, useful lead capture, real-time adjustments, VIP outreach, prompt follow-up, and immediate debriefs that strengthen future event performance.
Fed vs. SLED: The Marketing Mistake Costing Contractors Millions
Watch now on YouTube
Listen now on Apple
Listen now on Spotify
April 20, 2026
Lisa and Chelsea Roberts examine why public-sector marketing requires sustained investment, realistic timelines, meaningful KPIs, educational content, and stronger awareness as agency contacts and priorities change. In this episode of GovCon Unscripted, they also look closely at the differences between federal and SLED marketing, including audience selection, procurement paths, calls to action, geographic reach, event spending, digital programs, and the risk of treating states, local governments, K–12, and higher education as one market.
Webinar: Government Marketing – Beyond the Playbook,
February Topic– Pre‑Event Planning That Powers Government Marketing
February 24, 2026 12:00 -1:00 PM ET – Available On Demand
In this February edition of Digital Government Institute’s quarterly Government Marketing: Beyond the Playbook webinar series, Lisa Sherwin Wulf, Mark Amtower, and Mike Smoyer covered the planning work that shapes stronger government event results. The session addressed event goals, stakeholder alignment, agency-focused messaging, pre-event promotion, speaker and booth preparation, registration, run-of-show planning, success metrics, and Q&A.
Webinar – Inside Freelancing: A Conversation with Independent Marketers
February 19, 2026 1:00 -2:00 PM ET
In this members-only MKTG WMN session, founding member Lisa Sherwin Wulf joined Satta Sarmah Hightower and Jess Cody to compare how they started freelancing, found clients, priced and structured engagements, protected scope, maintained their pipelines, and set boundaries. The discussion also covered lessons from layoffs, networking, personal branding, contracts, time management, financial preparation, and treating freelance work as a sustainable business.
Government Shutdown? Your Marketing Budget Just Got More Valuable.
Based on an interview with Lisa, this B2G Press ebook explains how government contractors can adjust marketing during a shutdown without going dark or changing their brand voice. It covers agency segmentation, shifting from paused .gov email outreach to social and paid media, prioritizing useful content, using available subject-matter experts, and maintaining visibility while competitors reduce activity.
A Shutdown, a Cocktail Blog, and ChatGPT: The D.C. Story You Didn’t Know You Needed
The article shows how Lisa used ChatGPT during a federal government shutdown to compile D.C.-area specials, discounts, events, and workspaces into a structured resource for furloughed and laid-off workers. The project combined public-sector awareness, local business support, and practical AI use, while showing how marketers can use automation to close information gaps and make community resources easier to find.
20 Tips in 20 Minutes: Blow Up Your Next Event
co-presented with Mark Amtower
September 18, 2025, Reston, VA
Webinar: Government Marketing – Beyond the Playbook,
August Topic-Fiscal Year-End Marketing
Available On-Demand
Webinar: Government Marketing – Beyond the Playbook,
June Topic– Responding to the Changing Event Landscape
Available On-Demand
SevaGov Panel Discussion: LinkedIn for GovCon Survival
June 25, 2025, 11:30 am – 1:00 pm EDT
Top takeways from the event from Katie Helwig, President and CEO, Mild Red LLC
Accelerate Growth by Uniting BD, Corporate, and Marketing Efforts, co-presented with Mark Amtower
GAIN 2023 Vignette Speaker, Budgets and Resources, Demand Generation, Government Marketing University and GovExec, GAIN 2023
Content Marketing Review, Marketing the Funnel and Delivering the Right Content at the Right Time
Driving Connections with a Government Audience, Insight from Vice President of Americas Marketing at SolarWinds
Market Chat Panelist- Episode 11, Cybersecurity – become a cybersecurity thought leader
Speaker
Digital Government Institute
Speaker
Content Marketing Review, Marketing the Funnel and Delivering the Right Content at the Right Time
Market Connections and GovExec
Article
Opinion: Is it ever too late for end-of-fiscal year federal marketing?
Washington Technology
If you are interested in having Lisa present at your next event, appear as a guest on your podcast, or contribute to your publication, please contact her.